Planificación estratégica de la imagen corporativa
Planificación estratégica de la imagen corporativa
By:Paul Capriotti
Published on 1999 by Grupo Planeta (GBS)
Este libro aborda, desde una doble perspectiva, conceptual y metodologica, el analisis del fenomeno de la imagen corporativa en las organizaciones. Por una parte busca reflexionar, con unos fundamentos basados en la comunicacion, la psicologia social y la sociologia, sobre los principios y lineamientos generales que son la base de la imagen corporativa.
This Book was ranked at 27 by Google Books for keyword The Midnight Palace.
Book ID of Planificación estratégica de la imagen corporativa's Books is RhfV4RZUJHcC, Book which was written byPaul Capriottihave ETAG "tfs9zvE14us"
Book which was published by Grupo Planeta (GBS) since 1999 have ISBNs, ISBN 13 Code is 9788434412750 and ISBN 10 Code is 8434412756
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "254 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "4.0"
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